![\"Pecos](\"http:\/\/nmpolitics.net\/index\/wp-content\/uploads\/2017\/10\/Pecos-River-771x512.jpg\")
<\/a>Clinton Steeds \/ flickr<\/p>
The Pecos River flows through Carlsbad, something the town has highlighted for its recreation value.<\/p><\/div>\n
A leakage study conducted by the CDOD revealed that these consumers are eager to spend money on goods and services, when those goods and services are readily available. \u201cWe know that people have money, and they\u2019re spending it, but they weren\u2019t spending it in Carlsbad,\u201d said Jeff Campbell, director of marketing and business development at the CDOD.<\/p>\n
Highlighting the need for businesses \u2014 such as microbreweries \u2014 that improve the quality of life in the region, the CDOD has been recruiting retail and service companies to the area.<\/p>\n
Unemployment rates have remained low in Eddy County, where the CDOD is embracing industries such as manufacturing and aeronautics. \u201cIf you\u2019re talking about commercial retail and restaurants and so forth, keeping the option open and getting more into the market helps our economy grow because people are not leaving town,\u201d Campbell said. \u201cThey\u2019re keeping the money here, and then it\u2019s a good quality of life thing because people come here and tourists come here.\u201d<\/p>\n
Even failure, whether from competition or other factors, can have a positive impact on a community, releasing trained employees into the workforce and forcing business innovation. \u201cThe ones that innovate the best \u2026 the best of those rise to the top,\u201d Waters said.<\/p>\n
An oversaturated market will balance itself out, Campbell said; undersaturation does the same thing, providing an economy where two microbreweries can find equal success.<\/p>\n
The CDOD said they haven\u2019t shied away from trying to compete with neighboring Texas for industries that will stabilize and diversify the economy in Eddy County. \u201cThat\u2019s our big key difference between our neighbors and Carlsbad,\u201d Waters said. \u201cCarlsbad has always, since long before Jeff and I got on board, recognized the virtue of diversifying.\u201d<\/p>\n
With a history of feeling the impact of boom and bust times following commodity driven industries \u2014 agriculture, oil and gas and potash \u2014 the region has learned the hard way that hard times can strike at any moment.<\/p>\n
For now, Milton\u2019s is relying on the loyalty of customers and the potential they see in the community of Carlsbad to support both themselves and their competitors. \u201cThey\u2019ll stay, they\u2019ll drink, they\u2019ll come back,\u201d Middleton said. \u201cThat\u2019s what breweries have been doing over the last 10\u00a0years, is trying to change (culture).\u201d<\/p>\n
Jessica Onsurez is a writer at the\u00a0<\/em>Carlsbad Current-Argus. She can be reached at (575) 628-5531 or\u00a0jonsurez@currentargus.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Rural towns explore ways to diversify their economies, from tourism to hospitality.<\/p>\n","protected":false},"author":1,"featured_media":450285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[159,118,138],"class_list":["post-450274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-carlsbad","tag-economy","tag-growth-and-development","series-state-of-change"],"_links":{"self":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts\/450274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/comments?post=450274"}],"version-history":[{"count":0,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts\/450274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/media\/450285"}],"wp:attachment":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/media?parent=450274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/categories?post=450274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/tags?post=450274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}