{"id":3312,"date":"2008-05-30T15:07:00","date_gmt":"2008-05-30T21:07:00","guid":{"rendered":"http:\/\/www.nmpolitics.net\/index\/2008\/05\/sowards-tries-a-different-method-of-reaching-voters\/"},"modified":"2008-05-30T15:07:00","modified_gmt":"2008-05-30T21:07:00","slug":"sowards-tries-a-different-method-of-reaching-voters","status":"publish","type":"post","link":"https:\/\/nmpolitics.net\/index\/2008\/05\/sowards-tries-a-different-method-of-reaching-voters\/","title":{"rendered":"Sowards tries a different method of reaching voters"},"content":{"rendered":"

\"\"<\/a>I\u2019ve been meaning for awhile to write about the Web site shortbaldhonest.com<\/a>. <\/p>\n

<\/o:p><\/p>\n

It\u2019s the Web site of 2nd Congressional District Republican candidate Greg Sowards. While other candidates have spent tens or hundreds of thousands of dollars on expensive television and radio ads to win voters, Sowards has instead spent his money to try to draw people to his unusual Web site.<\/p>\n

<\/o:p><\/p>\n

I write about it, when I haven\u2019t written about other candidates\u2019 Web sites, because of that. It\u2019s noteworthy in the same way other candidates\u2019 TV ads are noteworthy, and I\u2019ve published most of their TV ads on this site.<\/p>\n

<\/o:p><\/p>\n

Sowards\u2019 radio ads and billboards, which are covering the district, are geared toward getting people to remember the unusual and easy-to-remember Web address. The other unusual aspect of Sowards\u2019 site is its animation: He\u2019s standing in the top right corner of the site. Visitors will hear him speak and see him talk every time they click a link.<\/p>\n

<\/o:p><\/p>\n

\u201cWelcome to shortbaldhonest.com. I\u2019m short and to the point on the issues. A lifetime of experience has left me bald. And as you get to know me through this site, you\u2019ll find an honest man who believes that conservative principles are always the answer,\u201d you\u2019ll see and hear Sowards say when you first visit the site.<\/p>\n

<\/o:p><\/p>\n

Sowards\u2019 marketing effort — backed by $325,000 he loaned his campaign — is having some effect. How do I know? One of the links on his site — \u201cVision for America<\/st1:place><\/st1:country-region>\u201d — takes you to this site and an article I wrote about Sowards<\/a> months ago. I keep statistics on visits to my site, including tracking how many people come to this site from other sites. I can tell you that, for a couple of weeks, Sowards\u2019 site has been one of the top referrers to this site.<\/p>\n

<\/o:p><\/p>\n

That means a significant number of people are visiting Sowards\u2019 site and clicking on the link that takes them to the article I wrote. Will that translate into votes? Time will tell.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve been meaning for awhile to write about the Web site shortbaldhonest.com. It\u2019s the Web site of 2nd Congressional District Republican candidate Greg Sowards. While other candidates have spent tens or hundreds of thousands of dollars on expensive television and radio ads to win voters, Sowards has instead spent his money to try to draw […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3312","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts\/3312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/comments?post=3312"}],"version-history":[{"count":0,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts\/3312\/revisions"}],"wp:attachment":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/media?parent=3312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/categories?post=3312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/tags?post=3312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}