{"id":22668,"date":"2010-10-21T07:28:28","date_gmt":"2010-10-21T13:28:28","guid":{"rendered":"http:\/\/www.nmpolitics.net\/index\/?p=22668"},"modified":"2010-10-21T07:28:34","modified_gmt":"2010-10-21T13:28:34","slug":"exporting-the-grand-illusion-washington-style","status":"publish","type":"post","link":"https:\/\/nmpolitics.net\/index\/2010\/10\/exporting-the-grand-illusion-washington-style\/","title":{"rendered":"Exporting: The grand illusion Washington style"},"content":{"rendered":"
\"\"<\/a>

Stephan Helgesen<\/p><\/div>\n

My eyes are blurry. I just finished reading the 75-page report on the administration\u2019s National Export Initiative<\/a> (NEI) prepared by the President\u2019s Export Promotion Cabinet (EPC). This gem was ginned up in 180 days just in time for the election (though I\u2019m sure not orchestrated to coincide with a White House attack on the Chamber of Commerce that represents the bulk of America\u2019s exporters).<\/p>\n

About the same time, I read a review of the report in the Albuquerque Journal (\u201cExpansion of Exports requires recovery,\u201d<\/a> Oct. 11, 2010). Both accounts made me want to shout, \u201cEnough, already!\u201d at the top of my lungs.<\/p>\n

If you like very old wine in new bottles \u2013 a repackaging of ideas from 20-30 years ago \u2013 you will love this report. Prepared by 20 different government agencies that all have a piece of the exporting portfolio and who form the \u201cTrade Promotion Coordinating Committee,\u201d it is the perfect Washington PR tome designed to cause an uncontrollable bout of head shaking in the private sector. This report was written by bureaucrats for bureaucrats without the help of the President\u2019s Export Council, which, incidentally, has no representation from the small business sector.<\/p>\n

\"\"<\/a><\/p>\n

Government has revealed its assets for all to see, and they came up short on substance but long on grandiosity.<\/p>\n

The most startling is the sub-headline of the report that alludes to a \u2018doubling of our exports in five years.\u2019 After reading that I thought I had fallen into the rabbit hole and become part of Alice\u2019s Wonderland. NASA had an easier time sending astronauts to the moon than it will be for the United States to overcome decades of export lethargy and export illiteracy and double our exports in 60 months.<\/p>\n

I base my beliefs on an intimate working knowledge of Federal Government trade promotion agencies, America\u2019s manufacturers and 20 years of practical experience as an export specialist in over 24 countries.<\/p>\n

The priorities: nothing up its sleeve?<\/h3>\n

According to the report and the review, priority one is to assist small-to-medium-sized enterprises (SMEs) with a \u201cnational awareness campaign\u201d (we tried that for decades with only marginal success); more government trade missions and delegations (New Mexicans know how well those work out); more commercial advocacy for U.S. projects (we\u2019re already at the top of our game); continued support for exporters once they\u2019ve entered the field (they usually want government to get out of their way at that point); and more and easier credit (not usually high on serious exporters\u2019 lists unless they need to tool up for a big foreign order). Then there is the usual, \u201cbetter tracking of (GOV) export services, designed to improve policy-making,\u201d thrown out to appease the smaller government crowd.<\/p>\n

There is also a policy wonk euphemism hiding in every report. My favorite in this one has to be the \u201cmacroeconomic rebalancing\u201d \u2013 a kind of \u201ctough love\u201d program for the G20 trading partners that enables us to convince them to let us bend the international trading rules to get our jobs back from overseas. Ever heard of a lead balloon?<\/p>\n

In short, the report and the review have something in common. They are both candidates for the Siegfried and Roy award for shifting realities. Instead of dragging out the same old worn-out remedies in a \u201cnew and improved\u201d initiative to nowhere, what\u2019s really needed are five things.<\/p>\n

Five essential underpinnings<\/h3>\n

If we are to see even a modest growth in exports we will need five basic conditions or things to happen:<\/p>\n

    \n
  1. A resurgence of corporate interest in manufacturing and attendant investment<\/li>\n
  2. New, \u201creturn to the USA\u201d incentives for manufacturers to bring back jobs<\/li>\n
  3. Better industrial and product design (we cannot sell \u201cmodified\u201d U.S.-style products to\u00a0sophisticated international customers)<\/li>\n
  4. More and better market information\/commercial intelligence<\/li>\n
  5. Less government intervention, not more<\/li>\n<\/ol>\n

    Our trade deficit is already running at an alarming $50 billion\/month, of which $25 billion plus is with China! We have no time to wait around for a \u201cglobal turnaround\u201d or a \u201cdomestic recovery\u201d to begin exporting (as the reviewer of the article suggests).<\/p>\n

    A wait-and-see attitude has never favored the winners in any contest. Those who delay their plans or investments may save some money now but will lose market share when the turnaround does come. The cost of catching up is infinitely greater when you\u2019re way behind the curve. Just ask the authors of the report.<\/p>\n

    Helgesen is the former director of the New Mexico Office of Science and Technology and retired U.S. Foreign Commercial Service officer who served in 20 foreign countries. He is CEO of 2nd Opinion Marketing, an Albuquerque-based international high-technology consultancy company.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    If you like very old wine in new bottles \u2013 a repackaging of ideas from 20-30 years ago \u2013 you will love the 75-page report on the administration\u2019s National Export Initiative prepared by the President\u2019s Export Promotion Cabinet.<\/p>\n","protected":false},"author":1672,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1192,16],"tags":[118,116],"class_list":["post-22668","post","type-post","status-publish","format-standard","hentry","category-commentary","category-guest-columns","tag-economy","tag-washington"],"_links":{"self":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts\/22668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/users\/1672"}],"replies":[{"embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/comments?post=22668"}],"version-history":[{"count":0,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts\/22668\/revisions"}],"wp:attachment":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/media?parent=22668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/categories?post=22668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/tags?post=22668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}