{"id":22121,"date":"2010-10-04T08:15:15","date_gmt":"2010-10-04T14:15:15","guid":{"rendered":"http:\/\/www.nmpolitics.net\/index\/?p=22121"},"modified":"2010-10-05T08:23:38","modified_gmt":"2010-10-05T14:23:38","slug":"poll-analysis-martinez-remains-in-control","status":"publish","type":"post","link":"https:\/\/nmpolitics.net\/index\/2010\/10\/poll-analysis-martinez-remains-in-control\/","title":{"rendered":"Poll analysis: Martinez remains in control"},"content":{"rendered":"<div id=\"attachment_18679\"  class=\"wp-caption module image alignright\" style=\"max-width: 300px;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18679\" title=\"Martinez, Denish\" src=\"http:\/\/www.nmpolitics.net\/index\/wp-content\/uploads\/2010\/06\/Martinez-Denish1.jpg\" alt=\"\" width=\"300\" height=\"221\" \/><\/a><p class=\"wp-caption-text\">Susana Martinez (left, courtesy photo) and Diane Denish (photo by Heath Haussamen)<\/p><\/div>\n<p>The Albuquerque Journal\u2019s <a href=\"http:\/\/www.abqjournal.com\/elex\/2010generalelection\/2010governorrace\/0372212010governorrace10-03-10.htm\">second poll<\/a> of the governor\u2019s race was released Sunday and found Republican <a href=\"http:\/\/www.susanamartinez2010.com\/\">Susana Martinez<\/a> leading Democrat <a href=\"http:\/\/www.dianedenish.com\/\">Diane Denish<\/a> by 6 points.<\/p>\n<p>Martinez led 47 percent to 41 percent, with 12 percent undecided, the Journal reported. When \u201cleaners\u201d were included, Martinez\u2019s lead grew to seven points \u2013 49 percent to 42 percent \u2013 and when those surveyed who voted in both 2006 and 2008 were included, Martinez led 49 percent to 39 percent.<\/p>\n<p>In other words, there\u2019s no way to look at the poll results that\u2019s good for Denish.<\/p>\n<p>So the Denish campaign released <a href=\"http:\/\/www.dianedenish.com\/tools\/documents\/files\/Governor-Analysis-Sept-28-30-Third-Eye-Strategies-1.pdf\">its own poll<\/a>, taken at the same time as the Journal poll, that had Martinez leading by 1 point, 47 percent to 46 percent, with 7 percent undecided. Denish Campaign Chair Ted F. Martinez wrote in a fundraising e-mail that the differing poll numbers mean that \u201cthere is a volatile electorate and opinions are shifting on a daily basis.\u201d<\/p>\n<p>That logic appears to be flawed. With the exception of two polls conducted by the same Democratic firm, there has been remarkable consistency in the polls in recent weeks \u2013 consistency that has shown Martinez in the uppers 40s or better and Denish stuck in the lower 40s:<\/p>\n<ul>\n<li>On Friday, a new <a href=\"http:\/\/www.rasmussenreports.com\/public_content\/politics\/elections\/election_2010\/election_2010_\">Rasmussen Reports poll<\/a> had Martinez leading 51 percent to 41 percent if leaners were included, and 50 percent to 40 percent if they were not. 3 percent favored another candidate and 5 percent were undecided.<\/li>\n<li>On Sept. 22, Denish released <a href=\"http:\/\/www.nmpolitics.net\/index\/2010\/09\/denish%E2%80%99s-internal-poll-has-martinez-leading-by-5\/\">an internal poll<\/a> that had Martinez leading by 5 points, 49 percent to 44 percent.<\/li>\n<li>That same day, Martinez released <a href=\"http:\/\/www.nmpolitics.net\/index\/2010\/09\/martinez-leads-by-10-points-in-new-poll\/\">her own internal poll<\/a> that had her leading Denish by 10 points, 50 percent to 40 percent.<\/li>\n<li>Even if you go back about a month, <a href=\"http:\/\/www.nmpolitics.net\/index\/2010\/08\/journal-polls-reveal-tight-contests-for-guv-cd1-cd2\/\">the last Journal poll<\/a> had Martinez leading Denish by 6 points, 45 percent to 39 percent.<\/li>\n<li>Around the same time, <a href=\"http:\/\/www.nmpolitics.net\/index\/2010\/08\/poll-confirms-martinez%E2%80%99s-lead-over-denish\/\">the previous Rasmussen Reports poll<\/a> had Martinez leading 48 percent to 43 percent.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h3>Methodology<\/h3>\n<p>Which brings us back to the new Journal poll. It surveyed 941 registered, likely voters from Sept. 27-30 and has a margin of error of plus or minus 3 percentage points.<\/p>\n<p>The newspaper\u2019s pollster, Brian Sanderoff, was quoted as saying, \u201cwhen one looks deeper into the numbers, Susana\u2019s lead tends to increase.\u201d He noted that Martinez is close to the \u201cmagic number\u201d of 50 percent \u2013 the point at which, on Election Day, a candidate wins.<\/p>\n<p>For Denish to gain ground, Sanderoff said, she must \u201cincrease the turnout of at-risk Democratic voters significantly.\u201d<\/p>\n<p>That appears to be the turnout model on which the newly released poll from the Denish campaign is based, at least in part. The poll, conducted by Third Eye Strategies, surveyed 600 New Mexicans \u201cwho voted in 2008 or registered since then.\u201d The polling memo also states that, \u201cPriority calling was given to voters who voted in a recent gubernatorial election. The sample was stratified by region, gender, and age to ensure a proportional distribution of likely voters.\u201d<\/p>\n<p>It was conducted Sept. 28-30 and has a margin of error of plus or minus 4 percentage points.<\/p>\n<p>The turnout model for the new Denish internal poll appears to be based at least in part on the idea that the Barack Obama wave of 2008 will continue, and that those who have registered to vote since then will also turn out.<\/p>\n<p>Sanderoff\u2019s model appears to be different and his results are more complicated \u2013 as evidenced by the fact that he released numbers based on three different scenarios \u2013 likely voters, likely voters with leaners included, and those who voted in both 2006 and 2008.<\/p>\n<p>That reflects a new reality: There were so many new voters who turned out in 2008, many pollsters aren\u2019t sure what to do with them. History suggests many won\u2019t turn out for the mid-term election, but that isn\u2019t stopping Democrats from spending big <a href=\"http:\/\/www.nmpolitics.net\/index\/2010\/09\/democratic-group-pumps-250k-into-new-mexico\/\">in New Mexico<\/a> and elsewhere to try to get them to the polls.<\/p>\n<h3>The bottom line<\/h3>\n<p>Regardless, one fact can\u2019t be ignored: There\u2019s been remarkable consistency among polls from four companies that have surveyed this race in the last few weeks \u2013 Sanderoff\u2019s independent Research and Polling Inc. for the Journal, the GOP firm Public Opinion Strategies for the Martinez campaign, the Democratic firm Greenberg Quinlan Rosner Research for the Denish campaign, and the conservative leaning Rasmussen Reports. They all show Martinez in the upper 40s or better and Denish stuck in the lower 40s.<\/p>\n<p>Only Third Eye Strategies stands apart, using a survey model that appears to be optimistic. The company did <a href=\"http:\/\/www.nmpolitics.net\/index\/2010\/09\/martinez-and-denish-are-tied-new-dem-poll-says\/\">another poll<\/a> last month, released about the same time as the Denish and Martinez internal polls, that had the two candidates tied.<\/p>\n<p>At this point, bet on the polls from the other four companies being more accurate, but keep an eye on the Third Eye Strategies polls. The bottom line remains the same as what I\u2019ve said before: The race isn\u2019t over, but Martinez is firmly in control.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s been remarkable consistency among polls from four companies that have surveyed the governor\u2019s race in the last few weeks, including Sunday\u2019s Albuquerque Journal poll. They all show Susana Martinez in the upper 40s or better and Diane Denish stuck in the lower 40s.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1],"tags":[108,107],"class_list":["post-22121","post","type-post","status-publish","format-standard","hentry","category-news-and-analysis","category-uncategorized","tag-2010-election","tag-roundhouse"],"_links":{"self":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts\/22121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/comments?post=22121"}],"version-history":[{"count":0,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts\/22121\/revisions"}],"wp:attachment":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/media?parent=22121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/categories?post=22121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/tags?post=22121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}