{"id":1613,"date":"2007-04-20T08:26:00","date_gmt":"2007-04-20T14:26:00","guid":{"rendered":"http:\/\/www.nmpolitics.net\/index\/2007\/04\/richardson-the-first-to-air-television-ads-for-2008\/"},"modified":"2007-04-20T08:26:00","modified_gmt":"2007-04-20T14:26:00","slug":"richardson-the-first-to-air-television-ads-for-2008","status":"publish","type":"post","link":"https:\/\/nmpolitics.net\/index\/2007\/04\/richardson-the-first-to-air-television-ads-for-2008\/","title":{"rendered":"Richardson the first to air television ads for 2008"},"content":{"rendered":"

\"\"<\/a>Gov. Bill Richardson<\/a> will be the first Democratic presidential candidate to air television ads when his face fills screens in Iowa<\/st1:state> and New Hampshire<\/st1:state><\/st1:place> beginning Monday. <\/p>\n

<\/o:p><\/p>\n

Richardson<\/st1:city>\u2019s campaign has purchased a small buy of 30-second and 60-second spots in New Hampshire<\/st1:state> and a larger buy of about $100,000 in Iowa<\/st1:place><\/st1:state>, according to the Washington Post<\/a>. The ads will focus on Richardson<\/st1:city>\u2019s extensive r\u00e9sum\u00e9, his view on Iraq<\/st1:country-region><\/st1:place> and why he\u2019s running, The New Hampshire Union Leader<\/a> reported.<\/p>\n

<\/o:p><\/p>\n

The Post reported that the buy in Iowa<\/st1:state> is coordinated to follow Richardson<\/st1:place><\/st1:city>\u2019s visit to the state, which ends today. He gave a speech last night and is making a series of campaign stops today.<\/p>\n

<\/o:p><\/p>\n

\u201cThis is an effective way to reinforce the governor\u2019s extraordinary record with the people of Iowa<\/st1:state>,\u201d Richardson<\/st1:place><\/st1:city> spokesman Pahl Shipley told the Post. \u201cBut the ads are just part of the strategy. The biggest piece is campaigning town to town, meeting people and earning votes in person.\u201d<\/p>\n

<\/o:p><\/p>\n

According to the Post, the average viewer in Iowa<\/st1:place><\/st1:state> will see the 30-second ad twice each week and the 60-second ad once. It\u2019s a low frequency for a media buy, but it\u2019s a long time until the Jan. 14 caucuses in that state. It\u2019s not clear if the ad will run longer than one week.<\/p>\n

<\/o:p><\/p>\n

Richardson<\/st1:city> was laying the groundwork in New Hampshire<\/st1:state> long before he became a candidate, but he got a late start in Iowa<\/st1:state><\/st1:place>, probably because at the time, former Iowa Gov. Tom Vilsack<\/a> was in the race. After Vilsack dropped out in mid-February, Richardson, the only candidate left with gubernatorial experience, became much more active in that state.<\/p>\n

<\/o:p><\/p>\n

Richardson<\/st1:city> is betting his campaign on the first four primary states \u2013 Iowa<\/st1:state>, Nevada<\/st1:state>, New Hampshire<\/st1:state> and South Carolina<\/st1:place><\/st1:state>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gov. Bill Richardson will be the first Democratic presidential candidate to air television ads when his face fills screens in Iowa and New Hampshire beginning Monday. Richardson\u2019s campaign has purchased a small buy of 30-second and 60-second spots in New Hampshire and a larger buy of about $100,000 in Iowa, according to the Washington Post. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1613","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts\/1613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/comments?post=1613"}],"version-history":[{"count":0,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/posts\/1613\/revisions"}],"wp:attachment":[{"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/media?parent=1613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/categories?post=1613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nmpolitics.net\/index\/wp-json\/wp\/v2\/tags?post=1613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}