Use better carrots and sticks
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© 2007 by Michael Swickard, Ph.D. It is odd that we Americans are so sensitive to battlefield deaths yet accept 40 times as many fatalities on our highways each year. Being killed suddenly and violently in combat is not much different than dying in a collision. I do not accept that it is inevitable that 40,000 people must die on our highways each year. They are killed and injured without much more than local notice. The carnage exists because we, as a society, are not providing the right carrots and sticks to control the behavior of drivers. Continue Reading