First Udall TV ads begin running today

Democratic U.S. Senate nominee Tom Udall begins running his first TV ads of the campaign today, commercials that introduce him to voters and highlight his years in public service.

Here’s the first, a 60-second spot about Udall’s record as a congressman and the state’s former attorney general:

Here’s the second, a 30-second spot that talks about Udall’s commitment to veterans:

Both focus on family, with the first ad talking about Udall’s grandmother Louise Lee, who was born in Luna, N.M., in 1893. The ad characterizes Udall as a tough crime fighter and, in Udall’s own words, someone who has done what’s right for New Mexico “no matter what.”

In the second ad, Udall reflects on his father’s military service. The ad talks about Udall’s work on behalf of veterans and a proposal for a new G.I. Bill to help veterans afford college.

“These first ads will help New Mexicans see that Tom Udall has the integrity to do what’s right for New Mexico,” Udall campaign manager Amanda Cooper said in a news release. “As attorney general and congressman, Tom has a long record of fighting for the people of New Mexico. He’s repeatedly taken on the special interests because it was the right thing to do for the people of New Mexico. And he’ll continue to do that in the United States Senate.”

Cooper sent an e-mail to Udall supporters on Wednesday asking for campaign contributions to help keep the ads on the air.

“The GOP candidates are fighting tooth and nail in their primary and they only seem to have negative messages,” she wrote. “In contrast, we wanted to stick with Tom’s positive message of doing what’s right for New Mexico.”

In asking for money, Cooper wrote that the Udall campaign is running TV ads “earlier than we had budgeted for” because of negative attacks from the GOP candidates.

Udall’s TV ads are running statewide, according to the news release. They come a day after Udall began running his first radio ad of the campaign, which is similar to the TV ads. Click here to listen to it.

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